Let’s talk a bit about Nickelytics. Who are you, what do you guys do, and how did it all start? Judah Longgrear: I founded a business back in 2017 called the Nickel Ride. It was an on-demand rideshare paid for by advertisers. Even then, I was pretty bullish on the opportunity to integrate advertising into […]
Author Archives: Staff Street
I’m excited to talk to you about Amazi and what you’re all about. But let’s start from the beginning. Renee Dunn, tell us what Amazi is and how it came to be. Renee Dunn: So, Amazi is a mindful food company. We’re on a mission to help you Snack on Purpose with our 100% Made-in-Uganda […]
In Joseph Gordon Levitt’s TED talk on How Craving Attention Makes You Less Creative, he argues that if your sense of creativity is driven by a desire to get attention, you’re never going to be creatively fulfilled. This can be especially challenging if you’re an entrepreneur and social media visibility is part of your e-commerce […]
It takes a lot of effort to stay true to your brand. As businesses grow and explore opportunities, they quickly learn how to compromise and change the way they do things. And that’s not a bad thing! Change is a sign of growth and getting better at what we do. But it’s the way that […]
Delegation is a measure of leadership. As the world gets more used to working remotely, companies and managers are compelled to rethink the way that they lead. Part of that criteria is how company leaders delegate work to get things done. On one end of the spectrum, managers who fail to delegate work or micromanage […]
With vaccines rolling out steadily, things are definitely looking more hopeful in 2021. However, there’s still a lot of work to be done before everything levels back to something normal. For many, remote work will remain a way of life. There’s plenty of reasons to expect it will continue that way even after the global […]
Building a costumer base online takes a lot of strategy. It’s not enough to have the right product, a cool-looking website, and a check-out cart on your front page. You need to figure out a way to reach the right people to let them know you’re selling something they need. Of course, having the right […]
Tell us about you and Awkward Essentials. Who is Frances Tang and how did she come up with Awkward Essentials? Frances Tang: I grew up in the Bay Area, went to college in San Diego, and had no idea what I wanted to do when I graduated. With a degree in Communications, I defaulted to […]
So, tell me about Edoughble. Walk me through your early days. How did it all come together? Rana Lustyan: I came up with the idea for Edoughble in 2009 when a big food brand recalled all of their baking cookie dough because people were eating their cookie dough raw and ended up in the hospital […]
Talk a bit about how Nourishing Food Marketing started. How did it all come together? Christie Lee: I started Nourishing Food Marketing after exiting the food brand I started, Tiny Hero. Most new and emerging brands can’t afford full-time marketing help because we’re typically expensive. It just doesn’t make sense to bring someone on full-time. […]